Adobe Firefly is Adobe's generative AI suite enabling image, video, and audio creation via text prompts, with native Photoshop/Express integration and commercial safety guarantees.

Freepik combines a library of millions of assets (vectors, photos, videos, PSDs) with powerful AI tools to generate images, videos and audio.

Ideogram AI is an artificial intelligence image generation platform that stands out for its exceptional ability to integrate readable and precise text directly into images. Founded in August 2023 by former Google Brain researchers and based in Canada, Ideogram has quickly raised over $96 million to develop its technology. What differentiates Ideogram from competitors like DALL-E 3 or Midjourney is its precision in typographic rendering. Whether you're creating posters, logos, illustrations, or marketing visuals, text integrates naturally with custom fonts, colors, and styles described in your prompts. The platform offers several generation styles: Realistic, Design, 3D, Anime, and more. The Magic Prompt tool automatically enhances your descriptions for more creative results. The Remix feature allows customization of existing generations, while Describe generates prompts from existing images. Ideogram 2.0, launched in August 2024, significantly improved photorealism and natural language understanding. Advanced features include custom aspect ratios, seamless tiling, color palettes (up to 5 colors), and image upload for paid subscribers. API access allows developers to integrate Ideogram into their applications. More permissive content moderation than the competition allows creating images with celebrities, logos, and recognizable art styles.

Leonardo AI is an AI-powered image and video generation platform that rivals top tools like Midjourney. Using advanced neural networks, Leonardo enables creating high-quality customizable visuals from text prompts or existing images. The web interface offers a comprehensive suite of tools: advanced image generation across all genres (landscapes, portraits, etc.), real-time canvas, inpainting and outpainting for editing, artistic style transfer, and fine-tuning of lighting and composition. Character and style consistency is maintained across generations. Flow State is Leonardo's exclusive feature for revolutionary real-time creation. AI upscaling (including ultra mode for facial details) and 3D texture generation from OBJ files are particularly popular with professionals. Motion 2.0 enables creating fluid, consistent videos from images or prompts. Applications span advertising, e-commerce, education, entertainment, architecture, and fashion. Companies report significant increases in engagement (+30%) and conversion (+25%) thanks to generated visuals. Leonardo stands out with its generous free plan (150 daily tokens) offering quality comparable to competing paid tools. Paid plans add custom model training, private generations, and professional production volumes.