Adobe Firefly is Adobe's generative AI suite enabling image, video, and audio creation via text prompts, with native Photoshop/Express integration and commercial safety guarantees.

Leonardo AI is an AI-powered image and video generation platform that rivals top tools like Midjourney. Using advanced neural networks, Leonardo enables creating high-quality customizable visuals from text prompts or existing images. The web interface offers a comprehensive suite of tools: advanced image generation across all genres (landscapes, portraits, etc.), real-time canvas, inpainting and outpainting for editing, artistic style transfer, and fine-tuning of lighting and composition. Character and style consistency is maintained across generations. Flow State is Leonardo's exclusive feature for revolutionary real-time creation. AI upscaling (including ultra mode for facial details) and 3D texture generation from OBJ files are particularly popular with professionals. Motion 2.0 enables creating fluid, consistent videos from images or prompts. Applications span advertising, e-commerce, education, entertainment, architecture, and fashion. Companies report significant increases in engagement (+30%) and conversion (+25%) thanks to generated visuals. Leonardo stands out with its generous free plan (150 daily tokens) offering quality comparable to competing paid tools. Paid plans add custom model training, private generations, and professional production volumes.