Adobe Firefly is Adobe's generative AI suite enabling image, video, and audio creation via text prompts, with native Photoshop/Express integration and commercial safety guarantees.

Submagic is an AI-powered video editing tool that lets you create viral short-form videos for TikTok, Instagram Reels, and YouTube Shorts in seconds. Founded in 2023 in Paris by David Zitoun, the platform has attracted over 4 million users thanks to its simplicity and innovative features. Submagic automatically generates animated subtitles with 98.8% accuracy, offers styles inspired by top creators (MrBeast, Alex Hormozi), and converts long-form videos into multiple shorts with Magic Clips. The tool also includes automatic B-roll insertion, sound effects, royalty-free music, and silence removal. Accessible via web browser, Submagic saves content creators, agencies, and businesses an average of 10 hours per week while helping them grow their social media presence.