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Apollo.io vs HubSpot: Which is Better? Comparison 2026

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Select a category, then compare up to 3 tools side by side. Analyze features, pricing, and performance.

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Business & Productivity75%Comparable48 tools available

Apollo.io

All-in-One AI Sales Engine: Leads, Outreach, Close

Apollo.io is an AI-powered sales intelligence and prospecting platform for B2B lead generation, featuring a database of 210M-275M+ verified contacts, 65+ advanced filters (e.g., buyer intent, job postings), data enrichment, lead scoring, sales engagement automation (email sequences, dialer, LinkedIn), CRM integrations, and analytics. Comprehensive tools for lead generation, multi-channel prospecting, outreach automation, real-time data enrichment. Ideal for startups and mid-market.

Strengths

Massive database (210M-275M contacts) with advanced filters for precise targeting
Comprehensive automation: sequences, dialer, task management, AI messaging
Seamless CRM integrations (Salesforce, HubSpot) for enriched, up-to-date data
Built-in analytics, lead scoring, and Chrome extension boost efficiency

Limitations

Database accuracy can vary; some outdated contacts reported
Higher plans needed for advanced features like international calling, AI summaries
Steep learning curve for complex workflows
Limited customization in some automation sequences

Pricing plans

Données intent acheteur
Rapports avancés
Routage des conversations
Dialer

Enrichissement de données avancé
Call transcripts IA
SSO/SAML
Permissions avancées

100 crédits/mois
Recherche de prospects
Extension Chrome
Séquences limitées

Crédits email illimités
250 crédits mobile/mois
Séquences avancées
Intégrations CRM

HubSpot

All-in-One CRM with Built-in AI (Breeze)

HubSpot is a complete CRM platform integrating marketing, sales, customer service, and CMS. With its Breeze AI, it automates prospecting, email writing, and predictive lead scoring.

Strengths

Very complete free CRM
Natively integrated Breeze AI
All-in-one platform (marketing, sales, service)
Intuitive and modern interface

Limitations

High prices for Professional/Enterprise plans
Additional costs per marketing contact
Mandatory onboarding fees (Pro/Enterprise plans)
Complexity for very small structures

Pricing plans

Gestion contacts illimitée
Gestion deals & tâches
Formulaires basiques
Email marketing limité
Breeze Assistant basique
Rapports tableaux de bord

1 siège inclus
1000 contacts marketing
Tous les 5 Hubs (Marketing, Sales, Service, CMS, Operations)
Email marketing avancé
Landing pages
Breeze Assistant
Sans branding HubSpot

3 sièges inclus
2000 contacts marketing
Marketing automation avancé
Scoring prédictif leads (25 scores)
A/B testing
Breeze Agents
Conversation Intelligence
Rapports personnalisés
Onboarding obligatoire $3000

5 sièges inclus
10000 contacts marketing
Tout Professional +
Teams & partitioning
Attribution revenus multi-touch
Breeze Agents avancés
Custom objects
Sandbox
SSO
Onboarding obligatoire $7000

Add a 3rd (⌘K)

General overview

Criterion	Apollo.io	HubSpot
AI type	AI Enhanced	AI Enhanced
Country of origin	🇺🇸 United States	🇺🇸 United States
Year founded	2015	2006
Supported languages	-	10 languages
Free plan	Yes	Yes
API available

Detailed comparison

Feature	Apollo.io	HubSpot

Drag-and-drop editor
Template count		100
Custom domain
Payment collection
Conditional logic
File upload
Electronic signatures
Popup builder
Sentiment analysis
Real-time monitoring
Influencer tracking
Mentions limit
Keywords limit
AI Credits
Shared Calendars
Bulk Scheduling
Competitor Tracking
Contact database size		Unlimited
Meeting recording
Voice Conversations
Email finder
Transcription languages
Phone finder
AI summaries
Intent data
CRM integration
Data enrichment
Smart scheduling
Salesforce integration
Calendar sync
Mobile Apps
HubSpot integration
Habits & routines
Team analytics
Scheduling links
Mind Maps
Timelines
PDF Analysis
PDF export
YouTube Analysis
Image Analysis
Zoom integration
Excel/CSV Analysis
Teams integration
Chrome Extension
Source Traceability
Lead scoring
Marketing Automation
Email Marketing
Pipeline management
Contact management
AI Assistant
Task Management
Calendar integration
Document editing
Note-taking
Workflow Automation
CRM functions
Reports & Analytics
Number of integrations		1900 intégrations
Offline mode

Available

Not available

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