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Comparator

Apollo.io vs Lusha: Complete Comparison 2026

Select a category, then compare up to 3 tools side by side. Analyze features, pricing, and performance.

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Business & Productivity70%Comparable47 tools available

Apollo.io

All-in-One AI Sales Engine: Leads, Outreach, Close

Apollo.io is an AI-powered sales intelligence and prospecting platform for B2B lead generation, featuring a database of 210M-275M+ verified contacts, 65+ advanced filters (e.g., buyer intent, job postings), data enrichment, lead scoring, sales engagement automation (email sequences, dialer, LinkedIn), CRM integrations, and analytics. Comprehensive tools for lead generation, multi-channel prospecting, outreach automation, real-time data enrichment. Ideal for startups and mid-market.

Strengths

Massive database (210M-275M contacts) with advanced filters for precise targeting
Comprehensive automation: sequences, dialer, task management, AI messaging
Seamless CRM integrations (Salesforce, HubSpot) for enriched, up-to-date data
Built-in analytics, lead scoring, and Chrome extension boost efficiency

Limitations

Database accuracy can vary; some outdated contacts reported
Higher plans needed for advanced features like international calling, AI summaries
Steep learning curve for complex workflows
Limited customization in some automation sequences

Pricing plans

Données intent acheteur
Rapports avancés
Routage des conversations
Dialer

Enrichissement de données avancé
Call transcripts IA
SSO/SAML
Permissions avancées

100 crédits/mois
Recherche de prospects
Extension Chrome
Séquences limitées

Crédits email illimités
250 crédits mobile/mois
Séquences avancées
Intégrations CRM

Lusha

B2B sales intelligence to find the right contacts

Lusha is a B2B sales intelligence platform that helps sales teams find qualified contacts with direct emails and phone numbers. Chrome extension, data enrichment, and CRM integrations to accelerate prospecting.

Strengths

Massive database of 200M+ B2B contacts
Intuitive browser extension for LinkedIn
GDPR and CCPA compliance guaranteed
Native Salesforce, HubSpot, Outreach integrations

Limitations

High cost for large teams
Limited credits on entry-level plans
Salesforce integration reserved for Scale plan
Limited coverage outside North America

Pricing plans

70 crédits/mois
1 utilisateur
Extension navigateur
Intégrations CRM basiques
Intent data (2 sujets)
Bulk reveal 25 contacts

200-600 crédits/mois
Jusqu'à 3 utilisateurs
Lookalike recommendations
Intent data (2 sujets)
Bulk reveal 150 contacts
CSV enrichment 100 lignes
Rollover 2x mensuel

800-5400 crédits/mois
Jusqu'à 5 utilisateurs
Intent data (5 sujets)
Bulk reveal 5000 contacts
CSV enrichment 500 lignes
Allocation crédits équipe
Rollover 2x mensuel

Crédits illimités (fair use)
Utilisateurs illimités
Intent data (25 sujets)
Intégration Salesforce native
SSO/SAML
CSV enrichment 10000 lignes
API avancée
Success manager dédié

Add a 3rd (⌘K)

General overview

Criterion	Apollo.io	Lusha
AI type	AI Enhanced	AI Enhanced
Country of origin	🇺🇸 United States	🇮🇱 Israel
Year founded	2015	2016
Supported languages	-	1 language
Free plan	Yes	Yes
API available

Detailed comparison

Feature	Apollo.io	Lusha

Drag-and-drop editor
Template count
Custom domain
Payment collection
Conditional logic
File upload
Electronic signatures
Popup builder
Sentiment analysis
Real-time monitoring
Influencer tracking
Mentions limit
Keywords limit
AI Credits
Shared Calendars
Bulk Scheduling
Competitor Tracking
Contact database size		100M+
Meeting recording
Voice Conversations
Email finder
Transcription languages
Phone finder
AI summaries
Intent data
CRM integration
Data enrichment
Smart scheduling
Salesforce integration
Calendar sync
Mobile Apps
HubSpot integration
Habits & routines
Team analytics
Scheduling links
Mind Maps
Timelines
PDF Analysis
PDF export
YouTube Analysis
Image Analysis
Zoom integration
Excel/CSV Analysis
Teams integration
Chrome Extension
Source Traceability
Lead scoring
Marketing Automation
Email Marketing
Pipeline management
Contact management
AI Assistant
Task Management
Calendar integration
Document editing
Note-taking
Workflow Automation
CRM functions
Reports & Analytics
Number of integrations		50 intégrations
Offline mode

Available

Not available

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