Adobe Firefly is Adobe's generative AI suite enabling image, video, and audio creation via text prompts, with native Photoshop/Express integration and commercial safety guarantees.

Topaz Labs is a professional software suite for AI-powered image and video enhancement. Founded in 2005 in the United States, the company has established itself as the reference for professional photographers and videographers looking to improve their media quality. The Topaz Studio suite includes 7 applications: Topaz Video for video enhancement, Topaz Photo for photo editing, Gigapixel for enlargement, Bloom and Astra for cloud processing, Express for quick edits, and Mosaic. The entire suite provides access to over 100 specialized AI models. Topaz Video AI excels at denoising low-light footage, upscaling archival videos to 4K, focus restoration, and frame interpolation for increased fluidity. The Starlight, Wonder, and Standard MAX models represent the state of the art in video enhancement. SDR to HDR conversion and stabilization are also included. Topaz Photo AI offers denoising, deblurring, and upscaling with RAW file support. The application integrates as a plugin into Lightroom, Photoshop, and other software. Since October 2025, Topaz operates exclusively by subscription, offering continuous access to the latest AI advances. It's the essential tool for image and video professionals.