Make

What is Make?

Make (formerly Integromat) is a no-code automation platform that connects over 2,000 applications through visual scenarios. Founded in 2012 in Prague under the name Integromat, the company was acquired by Celonis in 2020 and rebranded as Make in 2022. Today, it stands as one of the leading workflow automation platforms for businesses of all sizes.

Key Features

• Visual drag-and-drop editor: Build complex scenarios by assembling modules like a flowchart, with conditional branches, loops, and advanced filters.
• 2,000+ native integrations: Connect Google Workspace, Slack, Notion, Airtable, Shopify, HubSpot, Salesforce, and hundreds of other applications.
• Webhooks and HTTP API: Trigger scenarios in real time via webhooks or query any REST API through the universal HTTP module.
• Advanced error handling: Dedicated error routes, automatic retries, and detailed execution logs to ensure the reliability of your automations.
• Built-in AI agents: Since 2025, Make offers AI agents capable of executing scenarios autonomously using OpenAI modules and other AI services.
• Ready-made templates: Hundreds of pre-configured scenarios to get started quickly without building from scratch.

Who is Make for?

Make caters to a wide audience: freelancers looking to automate client processes, startups seeking to scale without hiring, SMBs wanting to connect their business tools, and enterprises requiring robust orchestration with SSO and SLA. The platform is especially popular in marketing, e-commerce, education, and digital agencies.

Integrations and Compatibility

Make connects to over 2,000 applications through native modules. Integrations cover CRMs (HubSpot, Salesforce), productivity tools (Google Workspace, Microsoft 365, Notion), e-commerce platforms (Shopify, WooCommerce), social networks, and cloud services. A universal HTTP/Webhook module also allows connection to any unlisted REST API.

Pricing

Make offers a free plan with 1,000 operations per month, ideal for testing the platform. Paid plans start at $9/month (annual billing) and include 10,000 operations, unlimited scenarios, and shorter execution intervals. An Enterprise plan with custom pricing is available for organizations with advanced security and compliance needs.