Sarbacane

Premium French Email and SMS Marketing Solution

Launched in 2001
ComplexityEasy

About Sarbacane

Sarbacane is a French email and SMS marketing solution founded in 2001, used by over 10,000 companies in 90 countries. Positioned in the premium segment, it stands out for quality deliverability, advanced automations, and personalized support with a dedicated coach. It's a true marketing platform designed for SMEs and mid-sized enterprises.

Sarbacane's modern and fluid EmailBuilder offers a rich gallery of responsive templates and ingenious features like predictive sending and Eye Tracking. Thanks to integrated AI, Sarbacane predicts the best time to send your emails and improves your open rates.

Contact import is flexible: files (.txt, .xls, .eml), SQL connectors, or manual input. The software automatically cleans lists by removing duplicates and bounces, and corrects spelling errors in email addresses.

Since 2017, Sarbacane has integrated SMS marketing and transactional SMS via Sarbacane Sunrise. SMS shows open rates above 90%, compared to 20-25% for classic emails, making it a powerful complementary channel.

Built-in reporting offers detailed analysis: open rates, clicks, unsubscribes, bounces, Analytics tracking, behavioral and geolocation data. Landing pages and popups (Premium plan) allow creating complete marketing journeys.

Unlike other solutions that charge by contact count, Sarbacane lets you manage as many contacts as you want. Billing is based on email/SMS volume sent and chosen modules (Marketing, Customer Service, Sendkit...).

Premium support with dedicated coach, strategic recommendations, and multilingual assistance (French, English, German, Spanish, Dutch) makes Sarbacane a marketing partner rather than just a tool. The 30-day free trial lets you test the complete platform.

Strengths
  • French solution with data hosted in France
  • Unlimited contacts (billing by send volume)
  • AI for predictive sending and optimization
  • Integrated SMS marketing (+90% open rate)
  • Dedicated coach and premium support
  • Modern EmailBuilder with Eye Tracking
  • Landing pages and popups (Premium)
  • Automatic list cleaning
Limitations
  • No permanent free plan (30-day trial)
  • Higher pricing than some competitors (from €89/month)
  • Advanced features reserved for Premium
  • Advanced A/B testing not available in Essential

Features

Webhooks
Landing pages
SMS Marketing
Template Library
Marketing Automation
Email Marketing
Email Templates
Drag & drop builder
A/B testing
Contact management

Pricing

Essential
89/mo
  • 5 000 emails/month
  • Contacts unlimited
  • EmailBuilder
  • Templates responsives
  • +3 more...
Facturation annuelle
Most popular
Premium
189/mo
  • 5 000 emails/month
  • Contacts unlimited
  • Landing pages
  • Popups
  • +4 more...
Facturation annuelle
Premium 25K
269/mo
  • 25 000 emails/month
  • Contacts unlimited
  • Tout Premium included
  • Volume high
  • +1 more...
Pour volumes moyens
Enterprise
Free
  • Volume custom
  • Tous modules (Marketing, Service, Sendkit)
  • Dedicated account manager
  • SLA garanti
  • +1 more...
Prix sur devis

User reviews

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FAQ

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