Triple Whale

Triple Whale is a marketing analytics platform designed specifically for e-commerce brands. It centralizes performance data from multiple advertising channels (Meta, Google, TikTok, Amazon) into a single dashboard, making it easier to measure ROI and make informed decisions.

Triple Whale's main strength lies in its proprietary attribution system, the Triple Pixel. This technology enables accurate cross-platform tracking of the customer journey, revealing which channels actually drive conversions. The tool also offers AI-powered anomaly detection, alerting marketing teams to unusual trends in real-time.

Moby, Triple Whale's AI assistant, represents a significant advancement in marketing automation. It generates budget reallocation recommendations, suggests audiences, produces creative briefs, and can even create visuals and videos adapted to different advertising platforms. These agents understand retail nuances, from seasonal patterns to department-specific KPIs.

The Creative Cockpit analyzes your ad creative performance, identifying the best-performing visuals. Customer analysis features allow you to segment audiences and track retention and LTV (Customer Lifetime Value) over time.

With over 45,000 brands using the platform and $65 billion in commerce data processed annually, Triple Whale has established itself as a reference for ambitious Shopify brands. GMV-based pricing allows brands of all sizes to access the platform, with rates starting at $549/month for brands generating $1-2.5M in revenue.